Culture Kitchen
The Brief
Brief set by designdough
Culture Kitchen is a charity food truck whose mission is to empower refugees to share their culinary heritage on a weekly basis to connect to the wider community in Cardiff. Designed in just five days during my university Industry Bootcamp module.
The Brand
Culture Kitchen values the celebration of culture and community in a fresh, exciting way as an independent charity brand. I wanted to champion the brand's mission, as an urban hot spot for food and global taste for foodies in the 20–35 year old demographic.
The brand identity represents both the colourful and travelled cultural world and indie-inspired, urban street aesthetic. Vibrant, punchy, and down-to-earth.
The Message
More than just a meal, Culture Kitchen helps the lives of refugees—it's food that gives back.
