Deliciously Deadly
The Brief
University brief set for my typography module.
Develop a type-led bilingual poster campaign to visualise the newest exhibit at Amueddfa Cymru—Deliciously Deadly, celebrating the world’s most captivating toxic flora and fauna.
The Process
This brief encouraged a playful "type-as-art" approach to typography. In order to develop a fluid, organic typographic outcome, I used honey to create type and develop a visual library of letters I could use—utilising my knowledge of type anatomy to develop additional letters as needed.
The decision to use honey was inspired by poison-dart frogs, and the patterns on their backs. I wanted to recreate this look in an organic way, so it made sense to use something natural.
Some pages taken directly from my Digital Sketchbook for this project.
The Outcome
The outcome for this project was a bilingual type-led poster campaign in both Welsh and English. Deliverables included the poster design, as well as other applications as museum banners and a web homepage takeover.
